The copy problem
Naming a brand drug, promising a number on the scale, or implying a prescription without evaluation. Every one of these is a documented enforcement trigger — and most agencies write all three in the first draft.
GV Advertising builds paid acquisition for telehealth practices, med spas and GLP-1 clinics — funnels, Meta ads and lead automation written to survive FDA, FTC and platform review before they go live, not after somebody complains.
Get the same active ingredient as Ozempic for 80% less. Lose 20 lbs in 30 days, guaranteed. No doctor visit required — start today.
A licensed provider reviews your intake and decides if treatment is appropriate. Results vary by patient. Online visit in minutes — no clinic waiting room.
The playbook that works for e-commerce — bold claims, before/afters, retargeting everyone who touched the page — is the exact playbook that costs regulated health brands their ad account, their payment processor, or their certification.
Naming a brand drug, promising a number on the scale, or implying a prescription without evaluation. Every one of these is a documented enforcement trigger — and most agencies write all three in the first draft.
Firing a standard pixel on an intake form ships health-adjacent data to an ad platform. That is the exact conduct the FTC fined BetterHelp and GoodRx for. Your funnel needs server-side events with health fields stripped, not a copy-pasted pixel.
Lifecycle email for health brands has to clear CAN-SPAM, keep clinical language out of subject lines, and never expose in an inbox preview what someone is being treated for.
If you are pursuing or holding LegitScript certification, your public-facing marketing is part of the review. Ad copy written without that in mind can undo months of paperwork.
These are public, verifiable actions against companies far better funded than yours. None of them were sloppy operators. All three got caught on marketing mechanics.
FDA issued a warning letter over promotional material stating that the company's compounded semaglutide contained "the same active ingredient" as Ozempic and Wegovy — framing the agency treated as a misleading claim about an unapproved compounded drug.
The FTC alleged BetterHelp shared consumers' health questionnaire responses and email addresses with Meta, Snapchat, Pinterest and others for ad targeting, after promising to keep that information private. Settlement: $7.8 million in consumer refunds.
The FTC's first-ever enforcement action under the Health Breach Notification Rule: $1.5 million for sharing personal health information with advertising platforms including Meta and Google, contrary to its own privacy promises.
Not strategy decks. Live assets: creative that runs, funnels that convert, tracking that does not put you in a filing.
Video and static ads for Meta and TikTok, scripted and redlined against FDA and FTC claim rules and platform health policy. Every script ships with a written rationale for what was kept and what was cut.
Intake-to-consult flows built for regulated conversion: qualification before the pitch, disclosure where it belongs, and no claim on the page you cannot defend.
Server-side conversion events with health-identifying fields stripped, CRM routing, and speed-to-lead follow-up so paid traffic does not die in an inbox.
Nurture and reactivation sequences that clear CAN-SPAM, keep clinical detail out of preview text, and are written for people who are hesitant, not people who are ready.
Month to month after an initial 90-day term. No setup fee. Ad spend is billed directly by the platform to your account — I never touch your card, and I do not mark up media.
For clinics with an in-house marketer or an existing agency who keep getting rejected or restricted. I handle the creative and the claim risk; you run the media.
For clinics ready to scale paid acquisition but who need the funnel, the tracking and the media buying to be handled as one system.
You do not have a marketing team and do not want to build one. I own acquisition end to end and report to you like a department head.
Ad spend is separate and paid by you directly to the platform. Video production is included at the volumes stated above; volume beyond that is quoted separately. Section 3 is capped at two concurrent clients so the weekly cadence stays real.
You show me what is running now. I tell you, on the call, which lines would get flagged and why. You keep that list whether or not we work together.
One page: which Section, what ships, what it costs, what I need from you. No 20-page proposal, no discovery fee.
Tracking rebuilt server-side, funnel mapped, claim inventory of every asset you currently have public.
Angles tested against real traffic, not a focus group. Every script comes with its redline rationale attached.
What converted, what got flagged, what we scale next month. In writing, with the numbers.
No, and no. I am a marketer who builds inside the constraints regulators and ad platforms have already published. I write copy that avoids known enforcement triggers and I document why. Your counsel signs off on legal questions — my job is to make sure there is far less for them to object to.
No one honest can. Platform review is partly automated and inconsistent. What I can do is remove the categories of copy that draw enforcement attention, keep a documented rationale for every claim, and handle appeals when a clean ad gets caught anyway.
Because the failure mode is different. A rejected e-commerce ad costs you a day. A restricted health ad account can cost you the quarter, and an enforcement action costs more than every agency invoice you will ever pay. You are buying the review, not just the video.
Yes — that is the core of this practice. It is also the category where the claim rules are tightest, which is exactly why generic agencies keep getting those accounts shut down.
Yes. Native bilingual EN / ES — creative written in Spanish, not translated from English. Included at no extra cost in Section 3.
Access to your ad account and analytics, whatever creative you have running, and one person who can answer clinical questions when a script needs a factual check. That is it.
Thirty minutes, no charge, no obligation. You leave with a written list of the lines in your current marketing that would draw a flag — and why. If you never hire me, you still fix those lines.
gary@gv-adv.com